As of February 2018, HBO Now had 5 million subscribers. Unlike HBO Go, HBO's online video on demand service for existing subscribers of the linear television channel, HBO Now was available as a standalone service and does not require a television subscription to use, targeting cord cutters who use competing services such as Netflix and Hulu. Officially unveiled on March 9 and launched on Ap the service allows subscribers on-demand access to HBO's library of original programs, films and other content on personal computers, smartphones, tablet devices and digital media players. HBO Now (formerly named HBO from July 2020) was an American subscription video on demand streaming service for premium television network HBO owned by WarnerMedia subsidiary Home Box Office, Inc. Monthly subscription through authorized distributor required to access contentĪpp replaced by HBO Max served as default HBO streaming platform for select digital marketplaces until December 2020 ( Chairman, WarnerMedia Studios & Networks Group)

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